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Choosing the live streaming platform

Live video streaming is becoming very popular. From the original model where traditional broadcasters were using it to widen their internet audience, it has moved to more fluid and innovative models, scaling from new OTT operators who are challenging the traditional TV big players of sports rights down to becoming a medium for new local TVs and new specialized channels. Furthermore, the 2020 pandemic gave it an incredible boost, where the lockdown of theaters, stadiums, and music halls generated a huge offering of streaming of live events as an alternative user experience of art performances. As a result, the offer of live video platforms has become a crowded market, where customers may not yet be ready or fully aware of what to consider in order to choose the solution best tailored to them. Their content, size of audiences, business models, desired customer experiences, and time to market can have big impacts on finding the offer best suited for them. Skillbill is willing to help clients who are facing this choice by proposing itself as a reliable technical partner from the very first steps to the long term, thanks to its extensive experience in streaming starting in 2005 and covering the entire production flow, from content ingestion to TV players on users’ devices. As a first step, Skillbill suggests starting with this guide which is very valuable for those who are willing to enter the Live TV adventure.

kelly-sikkema-MsddXGPfQlA-unsplash (1).jpg Photo by Kelly Sikkema on Unsplash

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